The Demand for Men’s Beauty Products: How Brands Are Catering to This Growing Market

In recent years, the beauty industry has experienced a significant shift as men are increasingly seeking out grooming and skincare products to enhance their appearance and self-care routines.

Men’s understanding of skincare, ingredients, and the efficacy and use of a wide range of grooming products has grown over the past few years, especially with the outbreak of the Covid-19 pandemic. With changing societal norms and a growing emphasis on personal grooming, men’s beauty products have emerged as a lucrative market. This article aims to shed light on how brands are recognizing this trend and why now is the opportune moment to focus on manufacturing products tailored to men’s beauty needs.

The Rise of Men’s Beauty Products

Traditionally, the beauty industry has predominantly targeted women, but times are changing. Men are no longer shying away from investing in their personal care and are becoming more aware of the benefits of skincare, haircare, and grooming products. This paradigm shift has created an untapped market with immense potential. The India Men’s Grooming Market is projected to rise at a Compound Annual Growth Rate of 11.2% between 2023 and 2028. ( It is important to note that these growth rates are subject to change based on various factors such as economic conditions, consumer behaviour, and market trends) Most of the market’s growth will be driven by shifting demographics and lifestyles, rising disposable incomes, increasing social media usage, the accessibility of a wide range of products, the retail and e-commerce industries’ rapid growth, and rising urbanization.

The rising popularity of natural, clean label, and organic products as a result of growing consumer awareness of the negative effects of chemical compounds used in male grooming products, along with the rising number of unisex and male salons in the nation, are additional crucial factors anticipated to boost the market in the upcoming years.

Catering to Men’s Beauty Needs:

“Recognizing the evolving demands of male consumers, leading brands have started catering to this growing market.”

Manscaping, which was once frowned upon, is now a lucrative market opportunity for industry participants. Nowadays, most men use hair removal creams or sprays designed specifically for them. Men’s skincare lines, grooming kits, and specialized hair products are now becoming staples on store shelves. These products are designed to address specific concerns such as acne, aging, razor burn, and hair loss, providing men with tailored solutions.

Moreover, brands are also actively engaging men through targeted marketing campaigns that challenge traditional notions of masculinity and encourage self-care. By promoting inclusivity and celebrating diversity, companies are dismantling gender stereotypes and making the beauty industry more accessible to all.

The Time to Focus on This Market:

With the market for men’s beauty products experiencing exponential growth, it is crucial for manufacturers to tap into this opportunity. By understanding the unique needs and preferences of male consumers, brands can develop innovative and high-quality products that cater to their desires.

If you are a brand owner looking to expand your product line and tap into the rapidly growing men’s beauty market, now is the time to act.

Conduct market research identify gaps in the existing product offerings, and develop a range of grooming, skincare, and haircare products tailored to men’s specific needs.

Invest in product development, packaging, and branding strategies that resonate with male consumers. Collaborate with influencers, barbershops, and stylists to create brand awareness and foster customer loyalty.

Remember, the demand for men’s beauty products is only set to increase in the coming years. By focusing on this market now, you can position your brand as an industry leader and cater to the evolving needs of modern men.

Embrace the opportunity and venture into the world of men’s beauty products today!

This piece of writing comes to you from Zymist Rimpi Banerjee and Zymist Nikhil Nair, delivering a wealth of valuable insights. Please stay tuned for more articles!